![]() Inspired by the musical film The Idolmaker (1980), about a rock promoter, Prince decided to put together a pop-funk group that would serve as an outlet for material in the vein of his own early albums, while he explored other genres and styles in his own career. that allowed him to recruit and produce other artists for the label. The Time was assembled under a clause in Prince's contract with Warner Bros. Former members Jimmy Jam and Terry Lewis went on to a prominent production career after they left the band in 1983, while Day and guitarist Jesse Johnson recorded solo material in addition to their work with the Time.Ĭareer Prince and formation Led by singer-songwriter Morris Day the band members are known for having been close Prince associates, and are arguably the most successful artists who have worked with Prince, achieving particular popularity with R&B fans with tracks such as " The Bird", " Cool", and " Jungle Love". Their work has been a part of the formation of the Minneapolis sound, featuring a mix of soul music and dance music with funk, rock n roll, and more. The Time, also known as Morris Day and the Time and The Original 7ven, is an American musical group founded in Minneapolis in 1981.
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